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Our Ranking Algorithm: rSort

 

rSort works like a voting system for search results. The search engines Mamma.com® queries often return duplicate results. Instead of simply eliminating the duplicates as many metasearch engines may do, we use this information to rank our results. Each duplicate search result is considered a 'vote' for that result. Pages with the highest number of votes go at the top of our result set (for the mathematicians in the audience, the method of voting we use is a simplified version of the "Condorcet Method", named after the mathematician Marquis de Condorcet who invented this voting procedure in the 18th century). One of the big advantages of this ranking method is the elimination of search engine spam.

 
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Spammers often have difficulty spamming more than one engine at the same time, as different spamming methods must be used for each search engine. Spam results will tend to receive fewer votes from multiple sources. A spammer may have top ranking on one search engine, but they won't achieve it on Mamma unless they're able to spam ALL of our sources, an insurmountable task for even the best spammer.

Here are some interesting stats about rSort:

  • On average, the Rsort algorithm places the first 8 results on Mamma.com® (i.e. there are, on average, 8 results with duplicates).

  • The Rsort algorithm affects the ordering of our search results on average about 80% of the time (i.e. there is at least one result with duplicates for 80% of searches).

  • The two engines that vote the same the most often are MSN and Teoma. Interestingly, on the average query, MSN and Teoma results match up only about 7% of the time, meaning 93% of the results they return are unique.
         
     

 
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